Privacy Policy

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies installed on your device.

Additionally, as you browse the Site, we collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as "Device Information".

Cookies

Here is a list of cookies we use. We list them here so you can choose whether or not to allow them.

• _session_id — unique session token; allows Shopify to store information about your session (referrer, landing page, etc.).
• _shopify_visit — no data held; persists for 30 minutes from the last visit. Used by our store's internal statistics tracker to record the number of visits.
• _shopify_uniq — no data held; expires at midnight (relative to the visitor) of the next day. Counts the number of visits to a store by a single customer.
• cart — unique token; persists for 2 weeks; stores information about the contents of your cart.
• _secure_session_id — unique secure session token.
• storefront_digest — unique token; used to know whether the current visitor has access to the store.

Collection technologies

• Log files track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages and date/time stamps.
• Web beacons, tags and pixels are electronic files used to record information about how you browse the Site.

Additionally, when you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (processed by our payment providers), e-mail address and phone number. We refer to this information as "Order Information".

You always buy as a guest, with no sign-up. When you use our Track my order page, the order number, e-mail address or tracking number you enter is used only to find and show the status of your order.

When we talk about "Personal Information" in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your information?

We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, delivering e-book downloads, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to:

• Communicate with you
• Screen our orders for potential risk or fraud
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services

We use the Device Information that we collect (in particular your IP address) to help us screen for potential risk and fraud, and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing your personal information

We share your Personal Information with third parties to help us use it as described above. For example:

• We use Shopify to power our online store — see their policy
• We use Google Analytics to understand how our customers use the Site — see their policy · opt out of Google Analytics
• Our payment providers (card processors, PayPal, Apple Pay, Google Pay, Shop Pay) process your payment under their own privacy policies
• Our logistics partners and carriers receive your name, address and contact details to deliver your parcel

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. To learn more about how targeted advertising works, visit the Network Advertising Initiative (NAI) information page.

Opt out of targeted advertising:

• Facebook / Instagram — Manage my ad preferences
• Google — Manage my ad preferences
• Bing — Manage my ad preferences

You can also opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal: optout.aboutads.info.

Do Not Track

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

Your rights

If you are a European resident, you have the right to access the personal information we hold about you and to ask that it be corrected, updated or deleted. You can also object to or restrict its processing and ask for a copy in a portable format. To exercise these rights, please contact us using the details below.

If you are a European resident, we process your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above, or with your consent where required (for example for marketing e-mails). Please note that your information will be transferred outside of Europe, including to Canada and the United States.

You also have the right to lodge a complaint with the data protection authority of your country.

Data retention

When you place an order through the Site, we keep your Order Information for our records unless and until you ask us to delete it, subject to the records we must keep by law (for example invoices).

Changes

We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.